How To Offer Webinars With the Help of a Video Production Company
Webinars are online seminars that allow a large number of people to view a virtual event. They are useful tools for businesses to promote their brand, train employees, or demonstrate products. A high-quality, professionally produced webinar from a video production company like Murray Hill Studios helps keep your audience engaged. Here is more information about how to offer webinars with the help of a video production company:
Benefits of Professional Video Production
Businesses use videos to create training materials for employees, educational content for customers, and advertisements to reach their target audience. High-quality video helps establish a positive brand image by presenting a professional version of the company and showcasing a product or message confidently. Professionally produced videos demonstrate a company’s values through video content. Murray Hill Studios handles all sorts of corporate video production, including webinars, promotional videos, testimonials, and training or onboarding videos.
Creating a Webinar
Unlike in-person seminars, webinars are accessible to attendees around the world. Some live webinars feature interactions like live chats, polls, and gamification. Recorded webinars can be made available for on-demand viewing after the initial event, allowing the reach and brand exposure to continue naturally. Quality, professional webinars produced by a video production company typically include several steps:
Pre-production. Planning, scripting, and any set design happen during the phase. You don’t need a full script or mapped-out idea to begin. Bring your idea to Murray Hill Studios, and we’ll go from there to start planning your webinar.
Filming. The video production team sets up any cameras or lighting and sound equipment. During the webinar, the team monitors this setup to make sure everything goes smoothly and clear audio is captured.
Post-production. After the filming, any necessary editing, trimming, or audio mixing is handled by the production company. They may also add graphics, animations, or transition effects.
When To Host a Webinar
Hosting a webinar can be a powerful tool for lead generation and sales. The optimal time for hosting one depends on the time of year and the type of product or service you are promoting. Research the most successful days of the week for a webinar in your industry and take your audience’s demographics into account. Working with an experienced video production company might help you narrow down a good window of time. The video company can also film the webinar ahead of time and schedule it to go live at a later time.
Choosing a Video Production Company
Using a video production team for a webinar brings a level of expertise you may not have in-house. They help with storytelling, filming, and troubleshooting throughout the process. Look for production companies with a portfolio that matches your needs, such as experience working with your industry or with webinars. Murray Hill Studios has experience with several types of corporate videos, including our virtual productions and round table discussions.
Corporate Video Production From Murray Hill Studios
The time put into producing a webinar can have a rewarding return on investment because they are repurposeable into other marketing materials, like video clips, blog posts, podcasts, or ebooks. Working with a production company creates a noteworthy webinar your company will be able to use on several platforms. Murray Hill Studios is your stop for studio, location, and virtual video production. Contact us to start planning your next webinar.